BARNARDS Green, Malvern, boasts independent traders of almost every flavour.

Business owners have worked together for years to keep trade alive and, from the fresh fishmonger to the well-stocked toy shop, they are determined to survive.

A year ago traders joined forces with a Young Enterprise company from nearby school Chase Technology College and produced a reusable eco-friendly bag emblazoned with the logo Barnards Green Shopper.

The jute bag proved popular and is still on sale at most of the stores at £2.50.

“Local customers buy the bags because they know it supports the whole local community,” said Phil Saville, owner of Natural Choice greengrocer.

The grocers, formerly Hunts, has been in Barnards Green for almost 100 years.

Mr Saville worked for the previous owner for 18 years before taking over two years ago. He is a firm believer in buying local.

“A lot of people come here because they can pick up things you can’t get in a supermarket,” he said.

“Although it’s some times cheaper in the big stores you don’t get the quality. A great thing about English produce is that it’s seasonal, whether it’s Ledbury strawberries, Worcester tomatoes or Evesham asparagus.”

Jane Knowles, owner of Just So gift shop, said traders on the green have formed friendships.

“It’s those friendships and connections that help create that community feeling.

“We know and we support each other. We always recommend other stores to customers and when it comes to buying stock we’ll talk to each other so we complement, rather than stand in direct competition.”

Barnards Green Hardware and DIY store M&RA Sherriff fishmonger, the Cheeseboard deli and Cold Chef bakery all back our Buy Local campaign.

Carol Brooks, who runs the Toy Corner – Malvern’s only independent toy shop – praised local people for their support.

“We’ve noticed that more people are becoming aware of what’s on their doorstep and they realise the importance of supporting independent traders. It’s all about working together.”